Is Boohoo Legit? How Safe & Reliable Are They Really? (2021) (2023)

The fashion company Boohoo has made waves since 2006. The Kamani family-owned fashion for less company, has turned a few heads and landed themselves in legal trouble.

The billionaires were accused of slave labor and unhealthy working conditions. During the covid 19 pandemic workers are complaining of no social distancing orders in place in the warehouses. Not only are there statements of unhealthy working conditions but also that the workers are paid less than minimum wage.

Thousands of jobs have been lost from store closures and all the brands having to go online.

Boohoo is founded in the United Kingdom, their online store delivers all over the world including the United States. It is known for its women’s and men’s apparel.

According to their app, they also sell home goods too.

What Boohoo offers

  • Men’s clothing
  • Women’s clothing
  • Shoes
  • Accessories
  • Homeware

Boohoo Company information

FoundedCarol Kane and Mahmoud Kamani
OwnerMahmoud Kamani
LocationDale Street, Manchester, United Kingdom
Customer service
Social Twitter Tik Tok Instagram YouTube Pinterest

What is Boohoo?

Boohoo is a shop turned into an online store for women’s and men’s fashion. E-commerce online shops have become popular since the pandemic in 2020. Shopping online jumped up forty percent from 2019.

(Video) Brutally Honest Review of Boohoo

This gave people time to browse and find deals online and thus made boo hoo traffic skyrocket in 2020.

Mixed reviews have come out about the company such as clothes sizes running small and unacceptable shipping wait times.

Some reviews from customers say they do not mind the wait and size guessing.

Examples of reviews left on site jabber

“I got the wrong size jeans, they told me to pay and ship them back but shipping cost more than the jeans”

“ My clothes never arrived and neither did a refund.”

“ Bought four same size dresses Arrived with different sizes.”

There were some positive reviews left

“ I bought a layered dress and mini skirt fits great”


Is Boohoo Legal and Safe or a scam?

You get what you pay for. One person’s review said the clothes shown on the website are not what shows up at your door. Not only that but there have been several complaints about customer service.

Why is Boohoo cheap?

Some believe it is because lower wages of the workers impact the price. Mostly it is due to bulk buys, distribution rights to the company and discounts.

Is Boohoo in the U.S.?

Boohoo delivers to the U.S. and internationally.

Is Boohoo safe?

Boohoo is as safe to use as any other online store. They store your data for various purposes but with your consent. Boohoo is a public company which means they legally have to share multiple details on how their business and transactions operate.

Is Boohoo Reliable and Trustworthy?

You like deals and like to save your money. Who doesn’t? Saving on that cute summer dress might not turn out the way you planned. Is cheap fast fashion worth it?

There have been many reports of the clothes being see-through for example their flowered pattern rompers. Is fast-fashion good for the environment?

The future of Boohoo is not looking good. But behind the scenes the boohoo group has been working hard to make changes to better their working environment and making big moves toward more recyclable items.

Boohoo Shipping information

  • Average shipping time: eight to ten business days.
  • Cost of shipping: Standard is 9.99, express is 14.99
  • Order Tracking: Tracking your order is simple, save your email confirmation type the number in find order and there you go.
  • Supported countries: Boohoo ships to over one hundred countries including the United States and Canada.

Does Boohoo have good Customer Service?

Customers have mixed reviews about getting a hold of Boohoo Customer Service.use an email account or WhatsApp account. Wait times for a reply vary and that is a downside for customers who have urgent questions.

Boohoos website has different ways to communicate your issues to

Boohoo group has a WhatsApp account, email, and contact box for all of your questions and concerns. Their website walks you through step by step how to resolve issues with your item whether it be shipping or cost. Customers should be patient. Things can take a few days or weeks especially if you are located in the United States.


After all the bad going around with the company, it looks like they are trying to do better. They came up with a plan to work harder meeting their customers’ demands. Even going as far as giving back to their community. The Boohoo company also has an ambassador program, uses promo code discounts, and gives you deals straight to your inbox. Save money and look good doing it.

How to Cancel an order on Boohoo

When canceling an order you will need to make a separate order to do so. Boohoo works fast so as soon as your order is in it is being processed at their warehouse.

Promo Codes and Discounts

The Boohoo company understands they have a lot of work ahead of them in the next few years, they are owning up to their mistakes and want to do better. What should you look for when buying online and why is it important?

Everyone likes to save money when shopping, boohoo offers promo codes and discounts such as 25 and 30 percent off clothing and promo codes like POUND for discounts on shipping.

  • Does what you are buying serve a purpose?
  • Will your purchase last a long time?
  • How easy is the return on your item?
  • Will this purchase go with more than one piece of clothing?

It is important to know these things so you are not wasting your time or money. There is no reason why you cannot look your best and save money too. Fashion is becoming more accessible and affordable with each passing day.

Does Boohoo have areturn policy

goes into great detail on how they keep your personal information safe. Safety is the number one priority for online consumers.

In their return policy, it mentions that you have to pay for postage to send it back and if it gets lost you have to pay for the item itself. Customers have complained about this policy as well. Why do stores have restocking fees? Because processing orders takes time and money from the company.

  • Everything you need to know they back it up on their website. They share everything openly.
  • It is always a good idea to do research online before you buy

Know what their return policy is before you order, research the company itself or ask others opinions on their experience with the brand.

  • Just like anything else buying online can have its issues and problems

Customer service can be a headache by itself. Lost or stolen items can cost you, having the wrong items sent you or the wrong sizes.

(Video) HUGE BOOHOO Curve Plus Size Try On Haul 🍁 Fall 2022

Boohoo Payment Methods

  • Visa
  • MasterCard
  • American Express
  • PayPal
  • Apple Pay
  • Discover card
  • Klarna
  • Clearpay
  • Laybuy
  • Zip pay

The Pros and Cons of Boohoo


  • Online, easy order
  • Payment easy
  • Simple design website


  • Long wait times for shipping
  • Hard to get ahold of customer service
  • Clothes wear and tear easily

Boohoo Careers

Is boohoo a good company to work for?

According to Glassdoor the rating is 3.2 stars out of 5. Like any job, the company has pros and cons of working there.

Is it difficult to get a job at boohoo?

According to the reviews on indeed, the interview process takes about a week and the interview itself is medium for how difficult the process is.

Best Boohoo Alternatives

  1. Never Fully Dressed was founded by: Lucy Aylen
  2. Girlfriend Collective Founded by: Quang and Ellie Dinh. Eco-Friendly company
  3. ASOS founded by: Nick Beighton- Eco-friendly company

Additional FAQ

Where is the store boohoo located?

Headquartered in Manchester, United Kingdom and has 6 offices in five countries.

How long does a boohoo refund take?

It can take up to 21 days to see your refund deposited in your account from boohoo.

Does boohoo have physical stores?

The only physical store is located at 462 West Broadway, between Prince and Houston Streets, in New York City.

Is Boohoo in America?

Yes. Boohoo has an online U.S. store and a pop up store in New York.

Why is Boohoo so cheap?

Boohoo provides cheap clothing options to keep up with trends and fast-fashion.

What hours do employees work at boohoo?

Majority of employees work twelve hour shifts.


Is Boohoo trustworthy? ›

For those who were wondering, “Is Boohoo legit?” the answer is yes, the company is certainly legit and, due to being public, has to disclose much more information than many other fashion websites.

Does Boohoo come from China? ›

Boohoo Group plc is a British online fashion retailer, aimed at 16–30 year olds. The business was founded in 2006, and had sales in 2019 of £856.9 million.

What is the quality of clothes on Boohoo? ›

I've ordered from them multiple times and they have pretty good quality of clothing especially for the price. You get what you pay for but sometimes I've been surprised with the quality... A good surprise that is. I think the clothes are worth ever penny.

Is Boohoo the same as Shein? ›

Britain's Boohoo, China's Shein and Hong Kong's Emmiol operate the same internet-based business model – produce items and collections at breakneck speed and rock-bottom prices. They are giving intense competition to more well-known “fast-fashion” chains with physical stores, such as Sweden's H&M and Spain's Zara.

Is Boohoo part of Amazon? ›

While Boohoo does not supply Amazon directly, the megastore holds stock from its namesake and associated brands from previous agreements.

How long does it take for Boohoo to deliver? ›

5-8 business days

What was the BooHoo scandal? ›

A number of the 'fast fashion' retailer's suppliers in Leicester were found to be underpaying and exploiting staff and making them work in dirty and unsafe conditions.

What is happening with BooHoo? ›

What happened? It seems the supply chain disruptions and labour shortages are hitting boohoo hard. The group incurred a £60m increase in shipping expenses and other pandemic-related headwinds. Management has begun restructuring its supply chain to source products from near-shore markets to mitigate this impact.

Where do BooHoo get their clothes from? ›

Boohoo said on Tuesday the 23,000 square feet factory in Leicester, central England, is "proof of its commitment to the city of Leicester and ethical British manufacturing."

Why is BooHoo so popular? ›

The key to BooHoo's success is in the way it utilises the power of social media to reach its customers and as part of its marketing strategy. As of April 2021, the fashion giant has 7.4million Instagram followers and BooHoo Man has 1.7million.

Where is BooHoo USA located? ›

Los Angeles, USA - NastyGal.

Which is better ASOS or Boohoo? ›

ASOS's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of ASOS. Boohoo's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Boohoo.
ASOS vs Boohoo.

Who does Boohoo belong to? ›

The Boohoo Group is owned by billionaire British businessman Mahmud Kamani, who co-founded the company alongside Carol Kane, the joint CEO of the brand.

What did Shein used to be called? ›

The firm's name changed again in 2015 from "Sheinside" to "Shein," claiming that it needed a name that was simpler to remember and easy to find online. By 2016, Xu gathered a team of 800 designers and prototype makers that manufactured Shein-branded clothing.

Is Boohoo a US company? ›

Mahmud Kamani, the patriarch of the family, is the 55-year-old billionaire behind Boohoo, the UK's fast-fashion clothing company that has achieved explosive growth in the past few years and is considered to be one of the few retailers to have dodged the retail doom and gloom.

Does Boohoo still exist? ›

a fashion brand for a social generation

The boohoo group is a stellar portfolio of 13 leading British fashion brands who strive to provide great clothing for everyone, everywhere.

Is Boohoo same as Debenhams? ›

Department store Debenhams has been relaunched by new owners boohoo Group as an online fashion, beauty, sports and homewares marketplace. Through the Debenhams marketplace, the boohoo hopes to create the UK's largest marketplace across fashion, beauty, sport and homeware.

What shipping does Boohoo use? ›

1 answer. It's USPS for standard shipping. Then, DHL for express.

Are Boohoo sizes UK or US? ›

Hi Amanda, All sizes are shown as UK sizes but on some items, the US sizes are shown above the UK sizes.

Can you cancel Boohoo order? ›

The easiest way to do this is to contact us by email at or by post at boohoo, PO Box 553, Burnley, BB1 9GD. You may use a copy of the cancellation form available here, but you are not required to do so.

Does Boohoo have bugs? ›

A spokesperson for Boohoo told Fabulous Digital: “As soon as recent 'bugs in packages' allegations came to light we immediately launched an investigation. "This included an inspection by a 3rd party pest control review of our warehouse, we can confirm that we have found no evidence to support the claims being made.

Does Boohoo use slaves? ›

Duncan Jepson who runs Liberty Shared, a campaign group against modern-day slavery, claims Boohoo is not doing enough to stop forced labour in the Leicester factories which make many of its clothes. Mr Jepson said: "The evidence of Boohoo and forced labour is quite compelling.

Why is Boohoo Cancelled? ›

Boohoo has reportedly cancelled and postponed orders that were due from a number of suppliers as sales continue to be affected by consumer caution and rising prices due to soaring supply chain costs. The Sunday Times reported that clothing suppliers in Leicester are feeling the biggest impact from the cancellations.

Is Boohoo in financial trouble? ›

Boohoo revenue and profit struggles in first half of 2022 as expectations lowered. Fashion retailer Boohoo struggled in the first six months of the year with a 10 per cent decline in revenue and a 90 per cent fall in profit before tax.

Why has Boohoo ad been banned? ›

A Boohoo advert has been banned following complaints it was "sexually suggestive" and "irresponsible". The Advertising Standards Authority (ASA) received a complaint that the images shown on the advert were "offensive, harmful and irresponsible". "We concluded that the ad objectified and sexualised women.

How much debt does Boohoo have? ›

Our net cash balance (cash less bank debt) at the period end decreased to £10.4 million net debt (2021: £98.4 million net cash, 2019: £207.3 million net cash), whilst the actual cash balance was £314.6 million.

Does Kourtney Kardashian own boohoo? ›

The boohoo by Kourtney Kardashian Barker collection has affordable fashion finds, including an 8-in-1 dress. We independently selected these deals and products because we love them, and we think you might like them at these prices.

Is boohoo a luxury brand? ›

Boohoo is not a luxury brand. They are known as a fast fashion brand. If you look at their website, you will see an item listed as low as 6 pounds (UK price).

What does boohoo stand for? ›

Summary of Key Points
Type:Slang Word (Jargon)
Guessability:1: Easy to guess
Typical Users:Adults and Teenagers

How has Covid affected Boohoo? ›

Pandemic disruption

Boohoo said that lockdowns in some of the key countries it sells in, like China, meant people were not buying as many clothes. International delivery delays due to Covid also caused issues in getting stock from factories and out to customers.

Is Boohoo popular in America? ›

Boohoo's international popularity is growing rapidly: Sales in the US nearly doubled compared to the same time last year. Nearly half of the group's sales are now made outside of the UK.

What makes Boohoo different? ›

Boohoo and newer fast fashion retailers like ASOS and Shein are often called ultra fast fashion retailers because they can get their products to market even faster than Zara can. Boohoo can go from design to sale in as little as two weeks but it typically takes four to six weeks to bring products to market.

What fabric lasts the longest for clothes? ›

Natural fibers such as cotton, wool, silk, linen, and cashmere are generally a better bet when choosing clothes that will last. While synthetic fibres can bring levels of stability and versatility to garments, as a rule of thumb don't buy a garment with more than a 20% portion of synthetic fiber.

What type of clothes last the longest? ›

Clothes made from a long fiber cotton, like Pima cotton, tend to be more durable but more expensive. A third option is to buy shirts that mix those short blend fibers with polyester to make them stronger. Look for linings, tencel and high-quality cotton.

Are expensive clothes really better? ›

Quality clothing, while more expensive, is inherently made better. From the higher-end fabrics that last longer, to the stitching (higher quality clothes have more stitches per inch to help the piece hold better over the years), clothes you spend more on are designed to last.

Does boohoo have a physical store? ›

The UK fashion e-tailer is offering its customers brick-and-mortar access to the brand for the first time ever, with a store located at 462 West Broadway, between Prince and Houston Streets, in New York City.

Does boohoo have a US warehouse? ›

UK fast fashion retailer Boohoo has partnered with DHL Supply Chain to help grow its business in the US with a new stateside warehouse. DHL supply chain will provide Boohoo with in-class warehousing solutions to enable the company's expected growth in the US market.

Is boohoo USA Ethical? ›

We previously ranked Boohoo in a list evaluating several top fast fashion brands on their sustainability and ethicality, where it received third place and an unimpressive 10/25 score.

Is Boohoo the same as pretty little thing? ›

PrettyLittleThing is a UK-based fast-fashion retailer, aimed at 16-24-year-old women. The company is owned by Boohoo Group and operates in the UK, Ireland, Australia, US, France, Middle East and North Africa. The brand's main headquarters are in Manchester, with offices in London, Paris and Los Angeles.

Why is Boohoo price falling? ›

Boohoo share price dropped on Monday after T. Rowe Price, an American company, said that it had sold a large portion of its investment in the firm. The fund manager sold 5% of its 10% stake in the company. This decision came a few months after Jupiter Capital Management reduced its stake to 4.5%.

Is there a difference between Boohoo and boohooMAN? ›

Born from boohooMAN is fashion's best kept secret in menswear. Following from's success we wanted to bring something new to the menswear market. Combining cutting edge design with an affordable price tag, we push boundaries to bring you the latest styles for less of a strain on your wallet.

Where do the Kamanis live? ›

Mahmud Kamani, 55, and his wife, Aisha, and sons Umar, Adam and Samir, have gone from a house in Chorlton, Manchester, to lavish lifestyles, with properties in New York and Dubai.

Who is on the Boohoo packaging? ›

Maura Higgins's future is as bright as her dress as she buckles under Boohoo packages following massive deal.

Where is Boohoo head office? ›

Why did people stop using Shein? ›

Child Labor and Labor Practices

Fast fashion is notorious for using sweatshops—which subject workers to horrible conditions and long hours for meager pay—as well as child labor. In June 2022, videos went viral on social media claiming that Shein employees were hiding messages in the clothes they produced.

What does Shein mean in English? ›

Jewish (Ashkenazic): nickname or artificial name from Yiddish sheyn 'fine beautiful'.

Can I trust Shein? ›

Thousands of online shoppers and fashionistas want answers to the same question: Is SheIn legit? While plenty of online reviews say otherwise, the short answer is: Yes. SheIn is a legit clothing brand, but you should always shop with caution.

What was the Boohoo scandal? ›

A number of the 'fast fashion' retailer's suppliers in Leicester were found to be underpaying and exploiting staff and making them work in dirty and unsafe conditions.

Is Boohoo a luxury brand? ›

Boohoo is not a luxury brand. They are known as a fast fashion brand. If you look at their website, you will see an item listed as low as 6 pounds (UK price).

Where is the Boohoo factory located? ›

Bosses at the new manufacturing site on Thurmaston Lane in Leicester told me important lessons have been learned since the review and huge improvements have been made.

Does Boohoo have a physical store? ›

The UK fashion e-tailer is offering its customers brick-and-mortar access to the brand for the first time ever, with a store located at 462 West Broadway, between Prince and Houston Streets, in New York City.

Is Boohoo located in USA? ›

Los Angeles, USA - NastyGal.

Why is Boohoo so popular? ›

The key to BooHoo's success is in the way it utilises the power of social media to reach its customers and as part of its marketing strategy. As of April 2021, the fashion giant has 7.4million Instagram followers and BooHoo Man has 1.7million.

Why has Boohoo crashed? ›

A lot of it is to do with disruption to international deliveries and cost inflation in the aftermath of the pandemic. For the three months to 30 November, all international sales fell.

Is Boohoo crashed? › is UP and reachable by us.

Where do Boohoo get their materials from? ›

As well as the UK, boohoo's top sourcing countries include China, India and Turkey.


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